The first text message was sent via the SMS protocol way back in It is the most widespread and frequently used texting technology. Multimedia Messaging Service is an extension of the core SMS protocol, and it was developed to enable the transmission of multimedia content via text message.
With extended SMS , you can send up to characters. However, because of the increased character length, MMS messages typically cost more. Where SMS marketing only allows for up to characters per text, MMS marketing allows for an unlimited number of characters per text, at least technically speaking. Practically speaking, wireless carriers tend to limit the length of MMS messages, but the result is still a lot roomier than SMS.
MMS also gives you the ability to embed rich media like images, audio files, baby elephant gifs, and short video clips. The difference in cost varies from provider to provider. SMS, on the other hand, costs 1 credit per message. And remember, there are no hard and fast rules,i. In general, SMS is perfect for communicating essential details, from order confirmations to time-sensitive alerts. SMS messages are also great for text-to-join campaigns if you anticipate a large number of sign-ups and want to keep your costs down.
You can even request additional information, such as an email address. Text-Em-All customers can send a. PNG or. Common use cases include:. Responsible Use Policy. Are you interested in sending text-only or visual messages? Do your contacts engage and respond better with simple text messages or colorful imagery?
Does the character count limit your content and communication goals? In the right use case, MMS is much more engaging to contacts than a plain text message. You might be wondering, "Does MMS cost more"? Simply put, yes - it involves the transmission of more data and mobile carriers typically charge 6X or more per MMS message than they do for an SMS message. Pay-As-You-Go :. But both are used for very different reasons, and if you get one mixed up with the other you could be jeopardizing your text messaging campaign and have a bunch of confused customers on your hands.
Another difference is that SMS messaging limits texts to just characters while MMS messaging can include up to KB of data 1, words and up to 30 seconds of audio or video. Generally, SMS messaging is cheaper to send than the equivalent in MMS messaging, though the final cost does depend on your messaging provider.
The way images are passed through the chat is one significant difference between MMS and SMS, but there are some additional disparities as well:. In addition to sending multimedia files up to kb in size, MMS allows you to send up to 1, characters as well. When choosing between the two, it's best to have a clear idea of who your audience is, what your campaign goals and the type of content you will be sending before deciding one way or the other.
Although SMS has a tighter character restriction and may not look as aesthetically pleasing as MMS messages, there are still many times when SMS is the best method of communication. SMS is recommended when you need to deliver a short and direct message to your customer or prospect.
SMS is simple and direct. Texting for business converts at a higher rate compared to other channels, and it increases customer satisfaction.
SMS messages are immediate and no-frills. Once you have your customers signed up, SMS is cheaper than MMS to keep your customers up to date and engaged with your brand. Here are some of the best ways to use SMS in your business communications:. Selling is the soul of every business, and SMS is one of the simplest and most effective ways to increase sales.
To do that, you need people to buy your product or service. However, people need to know that you exist before you can sell them anything.
If you want potential customers to show more interest in your company, ask them to sign up to receive your text messages. You can use SMS messaging to keep them up to date on promotions, events, and other vital events. SMS is the preferred way to communicate transactional information with customers. These texts can take multiple forms, but some of the most popular are:. Most people always have their phones on hand, so your message is likely to be read.
No-shows are a big problem for healthcare professionals, spas and salons , and all appointment-based businesses. Every missed appointment equates to lost revenue. Calling patients and clients to remind them of appointments can be effective. Still, this process is also time-consuming and prone to human error, especially in larger businesses. Sending automated appointment confirmations via SMS is an effective way to reduce missed appointments. You can send appointment confirmations, changes and timely reminders that will keep more bookings on your schedule.
Collecting bill payments is a time-intensive burden for industries like healthcare , utilities and insurance. These businesses can set up automated SMS reminders to alert customers of upcoming payments, due dates and overdue payments. Late payments decrease by an average of two days when companies send SMS reminders. Financial institutions can use SMS to communicate information about remaining loan balances or other credit arrangements.
Subscription-based companies can also send text reminders for upcoming payment renewals for their service or products to increase customer lifetime value. SMS alerts help you navigate situations like these. Businesses can immediately alert customers via SMS when a security breach or downtime occurs.
Text message updates ensure that the right information is delivered to the right people, reliably and quickly. Customers crave real-time updates on packages and deliveries. SMS improves the shipping experience by automating delivery notifications.
Many ecommerce companies also use SMS to notify customers when their orders have shipped and arrived at their destination. Use SMS to confirm shipping details immediately after order placement, and provide the option to defer delivery or choose a more convenient time.
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