Who is schramm

More accurately, he is credited with creating the first PhD program in mass communication at the University of Illinois in McAnany and setting the stage for the growth of university communication programs in the USA and abroad. His original background was in English literature PhD, University of Iowa, , but he soon branched out into interests in social psychology and sociology at Iowa. During World War II, he served in Washington, DC in the Office of War Information and through contacts with many social scientists developed his vision for a future field in mass communication.

He returned to Iowa in , became head of the School of Journalism, and began the first independent PhD program in journalism with a focus on social science theory and methods. In he moved to the University of Illinois and became head of the Institute of Communication Research where the first PhD program in mass communication not the traditional disciplines of speech or journalism began in His early books Mass communications and The process and effects of mass communication became basic texts for the growing departments of mass communication.

He moved to Stanford University in and became head of another communication research institute. The message is received after interpretation. The interpreter and receiver are the same people. One person may interpret the message in a totally different way to someone else. The receiver is the person who gets the message.

The message is the data sent by the sender and the information that the receiver gets. Feedback is the process of acknowledging the received message by the receiver.

Medium or media is the channel used to send the message. Noise is the interference and interruptions caused during the process. It is also created when the intended meaning of the message sent by the sender and the meaning interpreted by the receiver is different which is known as Semantic Noise.

Advantage Dynamic model- Shows how a situation can change It shows why redundancy is an essential part Assume communication to be circular in nature Feedback — central feature.

Cartier, Jaqueline. Wilbur Schramm and the beginnings of communication theory: A history of ideas. PhD diss. This dissertation is the most thoroughly documented research on Schramm, especially on the early years and to the end of his period at the University of Iowa.

The author conducted many interviews with Schramm and others in doing this work. Chaffee, Steven, and Everett Rogers. The institutionalization of advanced communication study in American universities.

In The beginnings of communication studies in America: A personal memoir. In their second chapter, Chaffee and Rogers discuss how Schramm worked through research institutes that he founded at Illinois, Stanford, and Hawaii to develop the new field, making available first drafts of research that would later be published. Chaffee, Steven, and Everett Rogers, eds. The beginnings of communication studies in America: A personal memoir.

By Wilbur Schramm. Schramm gives a more personalized account of what he had often repeated about Paul Lazarsfeld, Carl Hovland, Harold Laswell, and Kurt Lewin as founding fathers. Lerner, Daniel, and Lyle Nelson, eds. Communication research—a half-century appraisal.

Honolulu: Univ. Editors were friends of Schramm in a tribute for his seventieth birthday. Among academic chapters some brief comments by his wife and colleagues were added that helps to create a picture of his life until These brief comments give rare first-hand accounts that otherwise are not available in print.

McAnany, Emile. Wilbur Schramm, — Roots of the past, seeds of the present. Journal of Communication DOI: It begins to delineate the outlines of his legacy.