Why guest post

This will give you a broader idea of what readers want to hear about and see what is working for your business. Following these tips will help you avoid writing or accepting spammy content and, in turn, reap the true benefits of guest blogging. To increase your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended steps and only associate your business blog and posts with well-respected marketers.

April 1, What is Guest Blogging? And Why it's Important for Your Business. Written by: Elizabeth Burnam. What is Guest Blogging? Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website Boost their domain authority using external links to high-authority domains Increase their brand credibility and awareness, and Build relationships with peers in their industry.

Regardless, research is essential for successful guest blogging. Here are a few things to look for before offering to guest blog or vice-versa: Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and otherwise engaging with content?

Do they have a Facebook or Twitter account where they share their own blog posts regularly? Is their industry and expertise complementary to my own?

For example, if you wanted to write about inbound marketing, you could Google: Inbound marketing guest post Inbound marketing guest post guidelines Inbound marketing seeking guest posts Inbound marketing write for us Inbound marketing guest post submissions … and so on.

Here are a few other quick tips to help you enhance your guest blogging strategy: Write a clear, concise author bio. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section.

As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works. Guest blogging requires every area of content marketing to be successful. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on. Remember, the best way to learn content marketing tactics is to deploy them yourself.

Guest blogging is, without a doubt, a crucial step for online marketing success. Once you grasp its benefits, give it a shot and see if you can make it work for your brand. SEJ » Content Marketing. Guest blogging is one of the best online marketing strategies you can invest in. Here are the top 11 benefits of guest blogging.

Category Content Marketing. Guest blogging can offer benefits for all involved, especially when the arrangement is reciprocal. Guest blogs can really help your marketing department as they have something new and educational that they can use in any campaigns or social media posts. Start your free trial High-volume or established business? Request a demo. Ecommerce Marketing and Strategy What is guest blogging? BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.

Another idea is to search where your favorite bloggers are guest posting. You can also try the following search patterns to find the correct page s for guest post submissions on specific websites:. Select the category you want to write for, and then you'll get a list of sites that are looking for guest writers.

Follow the instructions or guidelines on each site to ensure that you get off on the right foot with your prospect. You should focus on finding the right blogs and brands so that they align with your own audience and business goals. They will most likely have some guidelines or rules for guest posting, which you should respect. Nothing gets your email deleted faster than not following a site's guidelines. Some may say later, some may say never, and some may never reply.

Guest blogging is a long-term strategy that requires significant time, patience and top-notch writing skills. To succeed, you must approach it with clearly defined goals, unique content ideas and a self-motivated attitude of wanting to offer valuable, actionable content to a wider audience. Over time, with applied effort and the right strategy, guest posting is a powerful force that will help you build a bigger audience.

Ultimately, it enables you to establish your reputation online among your fellow bloggers and your audience. If you're dedicated, it can drive your brand to new heights. Skip to content. Get A Free Consultation.

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