Who invented aveda

It took me 20 years to build Aveda to be taken serious. It will take me four years with this company. Year Three, I call the takeoff. Saving the planet sounds corny. I want to assist nature to function. We have a year window. Save Our Society. We are the bears. In fact soon there will be one global religion: Save Mother Earth. We are right now in 1, salons in Regis, also in our salon network that we built before, with Aveda.

I want to raise a lot of money for the foundation. I want to reinvest for sustainable production, and get to the point where we even restore the planet. How big will the company become? I just need to get the engine growing, running. I ordered a new car, all-electric. It goes from 0 to 60 in four seconds. It could be a billion-dollar company.

How long would that take? Follow Upsize on:. Until we learn to effectively manage I, Inc. Maren: How have you strengthened your own inner skills? Do you have any tips for other entrepreneurs who are interested in doing the same? Horst: It all boils down to mind-body relationship, learning to manage your emotions through consciousness, or daily inventory.

For instance, I meditate three times daily and find ways to give thanksgiving. Take anger as an example. But then I always go to my healing moment, where I use a technique just like on a computer. I delete it. Release it. Mary: How would you suggest applying these skills in a business environment? Horst: Every successful entrepreneur knows the importance of doing a regular business inventory.

An inventory helps us to know the condition of our business, to set goals and to know when and how to adjust or reset them. Yet one of the most common problems in business is the toxic relations that often develop, through poor management, unclear protocols and procedures, poor communication, interdepartmental bickering, low employee morale, etc.

It is where we invent ourselves to go into the next level. And it helps remind us that the causes of all dysfunction and disease are linked to our psychological and physiological environments, as well as the interpersonal environments in which we work. A process of weekly inventory is a good guideline and should be built into the operating procedures of any company.

And it is important to look beyond the financials. Is there synergy between each department? Are the right people in the right positions? Is communication flowing in every direction? Is the company consciously seeking out the bliss and the pain, and finding ways to heal? By doing this at Aveda, we became a real learning organization. Intelligent Nutrients has adopted this model as well. In addition to being beautiful, studies suggest that hibiscus flower contains powerful procyanidins which are beneficial to the cardiovascular system.

Maren: These ideas take us to an entirely new realm of awareness with respect to enterprise, and a different concept of a healthy organization. Horst: That is correct. I often define the health of the business using the philosophies of traditional medicines.

Traditional medicines never treat the symptom. They use the symptom to find the cause and then they eliminate the cause by making the necessary changes. I think business needs to do the same. If you do the comparison, a business is just another body, a living organization, something which is alive. It has a brain, it has a kidney and it has to eliminate waste. Sometimes the pain hangs out for a while, but those are the creative challenges of operating an enterprise.

Designing a business like the human body is the first step in building a healing organization. Again, it is design to function, and you find ways to fix it before it becomes unmanageable. That is a true healing organization. Mary: How can we encourage designers and business leaders to start the process of healing? Horst: It is going to be very interesting. There is a lot of healing to be done in business today. Nature has ultimately become the teacher. Separating people from Nature is no longer practical.

In an inventory of the last hundred years, we know we have done more harm to our Planet than ever before. This is a crisis, but also the opportunity to redesign consumer product chemistry utilizing carbohydrate or plant based, non-toxic food chemistry to make products nutritious and safe. These issues exist in water bottles, toys, furniture fabrics, carpets, lipstick containers, etc.

But it is possible to make plastic out of carbohydrates. Unfortunately, very few material manufacturers are aware of these options. The 21st century paradigm will be to redesign materials and therefore reinvent consumerism. But activism without show and tell is not as effective, so clearly the best way to prove that you are doing something good is to be successful. And to be successful is art, science, math, analytics and intuition.

It requires a whole spectrum of consciousness. Whatever business you are in, you have to seek out the bliss and pain. Is the customer in pain?

Is your employee in pain? CATALYST Definition — Healing Organization: An organization that consistently integrates a system of conscious observation and learning into business practices in order to re-invent itself to a level of enlightened enterprise. Maren: Do you have examples of other organizations that are paving the way and redesigning the way we do business? Horst: There is a group of professors in Berkeley, called the Good Guide.

On the European hairdressing circuit, he cultivated his technique and won styling awards. Rechelbacher went to New York in he was for his first American hairstyling exhibition. During his hairstyling tours in the United States he became known by his first name, Horst. A automobile accident in Minneapolis saddled him with thousands of dollars in hospital bills. He continued doing weekend hair demonstrations for manufacturers and opened additional shops in the upscale areas of the Twin Cities.

Marriage to a Minneapolis woman and the birth of their two children further cemented his ties to the area. Horst's reputation grew in scope: he became a well-known figure in the local nightclub scene.

But burning out from the fast-paced life, Horst turned to meditation and other Eastern philosophies. After hearing the Swami Rama speak at the University of Minnesota, Horst followed him to India and stayed for six months.

There Horst studied the use of herbs and other plants to promote health and longevity. When he returned to the United States he began developing products for his salons using the essential oils derived from plants. Horst entered another aspect of the haircare business in He established a cosmetology school to counter the loss of personnel from his shops: people he trained often ended up as competitors. Aveda Corporation--a name inspired by Horst's India experience--was founded in Horst had formulated the first product, a clove shampoo, in his kitchen sink.

In the early s, about the time other well-known hair stylists were introducing their own haircare products, Horst began marketing his shampoos and conditioners to other salons.

Wieffering, National Beauty Supply Inc. Horst then instituted an exclusive distribution system. Distributors were expected to carry only Aveda products: an uncommon move in the industry.